Brand name clothing these days is quite crazy. In today's world it is all about the brand name and what everyone else has. Like the saying "You gotta keep up with the Jone's" well that saying is very true. With everything out there such as images, you have to look hot and sexy so that means you have to have brand name clothing. I will admit I have alot of brand name clothing but I do not wear it because everyone else has it, I wear it because it is very comfortable and fits really well. Another thing I do is I am a smart shopper because I am very tight with my money so I only buy from the clearance rack. I see it the most with the young teenage girls, because I have a sister that is 15 and trust me she is all about image because it is the age she is at. They do a good job at putting that image out there though because they sure draw alot of attention and get customers to buy their product, so they must be doing something right.